Professional Summary 

UX/UI Designer with a background in Industrial Design and hands-on experience in customer experience, operations, and team leadership. Skilled in translating user needs into intuitive digital solutions through research, interaction design, and prototyping. Brings a strong understanding of user behavior from real-world environments, with a focus on improving usability, clarity, and overall experience.

Skills

UX / UI

• UX Research.

• Wireframing & User Flows.

• Prototyping (Low & High Fidelity).

• Interaction Design.

• Usability Testing.

• Information Architecture.

Tools

• Figma.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• AutoCAD / 3D Modeling Tools.

Other

• Problem Solving.

• Communication & Stakeholder Collaboration.

• Team Leadership.

• Customer Experience.

  
  

Projects

FinGoal – Collaborative Savings App
UX/UI Design Project.

• Designed a mobile app that helps users save money individually or collaboratively toward shared goals such as trips or major purchases.

• Identified key pain points in shared financial management, including lack of transparency and difficulty tracking contributions.

• Created user flows and information architecture to simplify goal creation, tracking, and collaboration.

• Designed intuitive UI with clear progress visualization to improve user understanding and motivation.

• Developed prototypes and iterated based on usability insights.

• Impact: Improved clarity in tracking shared goals and reduced friction in managing group contributions.

  
  

Transportation Experience App
UX/UI Design Project

• Designed a digital solution to improve navigation and usability in transportation systems.

• Analyzed user behavior and common frustrations related to route clarity and accessibility.

• Developed structured user flows to streamline navigation and decision-making.

• Created wireframes and high-fidelity designs focused on clarity and ease of use.

• Impact: Simplified user navigation and improved overall usability of transportation interactions.

  
  

Professional experience

Assistant Manager – Retail Operations
Crocs & Reitmans, Ottawa, Canada
Mar 2025 – Present

• Lead daily store operations, including scheduling, hiring, and performance management.

• Improved team efficiency and customer experience through structured processes and clear communication.

• Analyzed KPIs to optimize store performance and decision-making.

• Developed strong problem-solving and leadership skills in a fast-paced environment.

  
  

Team Lead (Operations & Sales)
Crocs – Niagara, Canada
Nov 2023 – Feb 2025

• Supervised team operations and ensured smooth workflow in a high-volume retail environment.

• Maintained inventory accuracy and improved operational efficiency.

• Delivered high-quality customer experiences through team coaching and support.

  
  

Research Assistant – Design Faculty
University Institution ITM – Medellín, Colombia
2022

• Conducted research for the development of a design-based startup (Spin-Off).

• Collaborated with faculty on innovation and design strategy projects.

• Contributed to the creation of one of the university’s official spin-offs.

  
  

Communications & User Experience Coordination (iGV)
AIESEC Colombia
Feb 2018- Sep 2020

• Designed communication systems to improve clarity and engagement across national teams.

• Enhanced the experience of international users by optimizing onboarding and support processes.

• Identified user pain points and improved communication flows to reduce confusion.

  
  

Education and Certifications

Professional certificate Google UX Design
Google – Coursera | 2026

Academic Upgrading (ACE)
Niagara College – Ontario, Canada | 2024

Bachelor of Industrial Design Engineering
University Institution ITM – Medellín, Colombia | 2023

Innovation & Investigation Management Certification
University Institution ITM – Colombia | 2023