Hi, my name is
Estefania.
"I design intuitive and meaningful digital experiences that simplify complex problems."
"I design intuitive and meaningful digital experiences that simplify complex problems."
"I design intuitive and meaningful digital experiences that simplify complex problems."
I'm a designer.
I'm a designer.
UX/UI
UX/UI
UX/UI
Hi, my name is
Estefania.
Hi, my name is
Estefania.
I'm a designer.
I'm Estefania, a UX/UI Designer originally from Medellín, Colombia, now based in Ottawa.
My background is in Industrial Design Engineering — which means I've always approached problems by asking who they're for before asking what they should look like. That instinct followed me through years of leading teams, working with communities, and eventually into digital design, where I found the place where all of it comes together.
I care about designing experiences that feel clear, human, and worth someone's time. Especially for the people who are often designed around, not designed for.
I'm Estefania, a UX/UI Designer originally from Medellín, Colombia, now based in Ottawa.
My background is in Industrial Design Engineering — which means I've always approached problems by asking who they're for before asking what they should look like. That instinct followed me through years of leading teams, working with communities, and eventually into digital design, where I found the place where all of it comes together.
I care about designing experiences that feel clear, human, and worth someone's time. Especially for the people who are often designed around, not designed for.
I'm Estefania, a UX/UI Designer originally from Medellín, Colombia, now based in Ottawa.
My background is in Industrial Design Engineering — which means I've always approached problems by asking who they're for before asking what they should look like. That instinct followed me through years of leading teams, working with communities, and eventually into digital design, where I found the place where all of it comes together.
I care about designing experiences that feel clear, human, and worth someone's time. Especially for the people who are often designed around, not designed for.
UX/UI DESIGNER
UX/UI DESIGNER
UX/UI DESIGNER
WHAT I BRING TO THE TABLE
WHAT I BRING TO THE TABLE
WHAT I BRING TO THE TABLE
User Research
Understanding user needs, behaviors, and pain points to guide design decisions.
🔍
🧠
Structuring flows, screens, and content to create clear and logical experiences.
UX & Information Architecture
UI Design & Visual Systems
Designing clean, consistent interfaces focused on usability and accessibility.
🎨
Prototyping & Testing
Creating interactive prototypes and iterating based on feedback and insights.
🔄
User Research
User Research
Understanding user needs, behaviors, and pain points to guide design decisions.
Understanding user needs, behaviors, and pain points to guide design decisions.
🔍
🔍
UX & Information Architecture
UX & Information Architecture
Structuring flows, screens, and content to create clear and logical experiences.
Structuring flows, screens, and content to create clear and logical experiences.
🧠
🧠
UI Design & Visual Systems
UI Design & Visual Systems
Designing clean, consistent interfaces focused on usability and accessibility.
Designing clean, consistent interfaces focused on usability and accessibility.
🎨
🎨
Prototyping & Testing
Prototyping & Testing
Creating interactive prototypes and iterating based on feedback and insights.
Creating interactive prototypes and iterating based on feedback and insights.
🔄
🔄
A mobile app designed to help users save money individually or with others toward shared goals like trips or major purchases.
The problem:
Users struggle to manage shared savings due to lack of transparency and difficulty tracking contributions.
The solution:
A simple and intuitive experience that allows users to create goals, track progress, and collaborate with others seamlessly.
Key contributions:
User flows and information architecture.
UI design focused on clarity and motivation.
Prototyping and iterative improvements.
Impact:
Improved visibility of contributions and simplified the experience of managing shared savings.
A mobile app designed to help users save money individually or with others toward shared goals like trips or major purchases.
The problem:
Users struggle to manage shared savings due to lack of transparency and difficulty tracking contributions.
The solution:
A simple and intuitive experience that allows users to create goals, track progress, and collaborate with others seamlessly.
Key contributions:
User flows and information architecture.
UI design focused on clarity and motivation.
Prototyping and iterative improvements.
Impact:
Improved visibility of contributions and simplified the experience of managing shared savings.
A mobile app designed to help users save money individually or with others toward shared goals like trips or major purchases.
The problem:
Users struggle to manage shared savings due to lack of transparency and difficulty tracking contributions.
The solution:
A simple and intuitive experience that allows users to create goals, track progress, and collaborate with others seamlessly.
Key contributions:
User flows and information architecture.
UI design focused on clarity and motivation.
Prototyping and iterative improvements.
Impact:
Improved visibility of contributions and simplified the experience of managing shared savings.
MY WORK
MY WORK
MY WORK
MY WORK
FinGoal – Collaborative Savings App
FinGoal – Collaborative Savings App
FinGoal – Collaborative Savings App
MY PATH
MY PATH
MY PATH
DISCOVER
DEFINE
IDEATE
DESIGN
PROTOTYPE & TEST
REFINE
REFINE
DISCOVER
DEFINE
IDEATE
DESIGN
PROTOTYPE & TEST
REFINE
REFINE
DISCOVER
DEFINE
IDEATE
DESIGN
PROTOTYPE & TEST
REFINE
REFINE
A digital solution designed to simplify navigation and improve usability in transportation systems.
The problem:
Users often feel confused when navigating routes and making decisions in complex transportation systems.
The solution:
A structured and intuitive interface that improves clarity and decision-making.
Key contributions:
User research and behavior analysis.
Simplified navigation flows.
Clear and accessible UI.
Impact:
Reduced confusion and improved user navigation efficiency.
A digital solution designed to simplify navigation and improve usability in transportation systems.
The problem:
Users often feel confused when navigating routes and making decisions in complex transportation systems.
The solution:
A structured and intuitive interface that improves clarity and decision-making.
Key contributions:
User research and behavior analysis.
Simplified navigation flows.
Clear and accessible UI.
Impact:
Reduced confusion and improved user navigation efficiency.
A digital solution designed to simplify navigation and improve usability in transportation systems.
The problem:
Users often feel confused when navigating routes and making decisions in complex transportation systems.
The solution:
A structured and intuitive interface that improves clarity and decision-making.
Key contributions:
User research and behavior analysis.
Simplified navigation flows.
Clear and accessible UI.
Impact:
Reduced confusion and improved user navigation efficiency.
Transportation Experience App
Transportation Experience App
Transportation Experience App
LET'S BUILD MEANINGFUL DIGITAL EXPERIENCES TOGETHER.
LET'S BUILD MEANINGFUL DIGITAL EXPERIENCES TOGETHER.
LET'S BUILD MEANINGFUL DIGITAL EXPERIENCES TOGETHER.